ADC of Germany – The Power of No!
The Art Directors Club Germany (ADC) e.V. invited us as members to create an artistic interpretation of the festival motto, ‘The Power of No! For a new diversity of thinking ‘ as an artwork for the ADC Festival 2020. Our suggestion: a variable, versatile and content-driven text concept, with a crossed out, red ‘X’ as a clear key image. Subversive and striking – that’s ‘the Power of No!’